Published in July 2025 by UNIMEV, the Event Data Book 2025 covers France's certified exhibition activity for 2024, based on independent certification audits conducted by accredited bodies. UNIMEV tracked 193 certified professional salons and 255 certified consumer salons, totalling 448 audited exhibitions. Professional salons attracted 2,117,799 visits, of which approximately 28% were international, with 73,686 exhibitors (42% international) across 1,557,632 m² of net exhibition space. Consumer salons recorded 4,505,891 visits, 39,921 exhibitors, and 1,777,549 m² of net exhibition space. A separate panel of 40 analyzed trade fairs (foires) generated a further 3,782,089 visits, 14,821 exhibitors, and 791,781 m² of net surface. These figures cover independently certified and audited events only; the total number of exhibitions held in France in 2024 exceeds these counts. According to UNIMEV, French companies invested 5.5 billion euros in event marketing in 2024, a 17.6% year-on-year increase, with exhibitions ranking as the leading channel for planned business communications.