Thailand's Convention & Exhibition Bureau (TCEB) reports that the country hosted 509 exhibitions in 2025, drawing approximately 23.6 million participants — 357,143 international and 23,231,839 domestic. These data originate from TCEB's 2025 MICE (Meetings, Incentives, Conferences, and Exhibitions) statistical framework, with exhibition-segment figures extracted from the broader MICE dataset. According to TCEB's economic impact assessment model, exhibition-related activities generated approximately USD 2.9 billion in revenue, while the international exhibition component contributed an estimated 36,958.98 million Baht in value-added and the domestic component 172,660.46 million Baht — figures representing outputs of TCEB-commissioned economic modeling. Thailand is strategically repositioning its exhibition industry to drive creative economy growth; TCEB President Dr. Supawan Teerarat has articulated a mission centered on value creation through the exchange of ideas, talent, and intellectual property. The country competes primarily with Singapore and China for regional exhibition and convention business. Thailand's extensive visa facilitation network — covering 93 visa-free countries and more than 30 nations with visa-on-arrival access — supports international attendance. TCEB has established a target to reduce events-industry greenhouse gas emissions by 20,000 TonCO2e by 2030.