About this expo
100% Optical is recognized as the UK's premier optical event, where the worlds of eyewear and eyecare converge. Held annually, this trade show provides a comprehensive platform for the optical industry, facilitating professional networking, education, and business development over three days. It is a key gathering point for professionals seeking to explore the latest trends and innovations.
The event attracts a diverse audience including optometrists, dispensing opticians, practice owners, buyers, and ophthalmologists, alongside students and other industry professionals. Exhibitors showcase a wide array of products and services, from eyewear, eyecare, and lenses to diagnostic technology, practice equipment, and business solutions. The co-located 100% Ophthalmology event also draws specific delegates from leading hospitals.
Beyond the exhibition floor, 100% Optical offers a rich program of concurrent events such as the CPD programme, 100% Catwalk, Love Eyewear Awards, and the Optical Academy. With a history of attracting thousands of attendees and hundreds of exhibitors, including 11,725 visitors and 250 exhibitors in 2024, and over 11,000 attendees and 250 exhibitors showcasing 5000+ brands in 2025, it remains a significant annual fixture for the optical sector.
Highlights
5 items- UK's largest optical event
- AUMA listed
- Held annually at ExCeL London
- Attracted 11,725 visitors and 250 exhibitors (2024)
- Features concurrent events including 100% Ophthalmology and a CPD programme
FAQ
5 questionsWhen and where does it take place?+
The upcoming edition of 100% Optical will be held from 27 February to 1 March 2027, at ExCeL London, United Kingdom.
Who organizes it?+
The event is organized by CloserStill Media, which acquired 100% Optical in October 2024, in partnership with the Association of Optometrists (AOP).
What industries and products are covered?+
The event covers core sectors such as Eyewear, Eyecare, Lenses, Contact Lenses, Diagnostic technology, Practice equipment, Business solutions, Optical technology, and Ophthalmic Services.
How can I attend or exhibit?+
Professionals can register to attend, with registration for the 2027 event opening in autumn 2026. Attendance is free for eligible optical and ophthalmic professionals. Exhibitors can use an online enquiry form to participate and benefit from year-round visibility.
What are the practical participation details?+
Delegate registration opens at 09:30 on all event days, while exhibitor registration opens at 08:00. A non-refundable fee of £99 (+VAT) applies for a visa invitation letter for delegates, while it is free for exhibitors and speakers.