AB HOF

AB HOF is recognized as Europe's most important specialized trade fair for direct farm marketing, establishing itself as the leading platform in the German-speaking region. This annual event, taking place from March 5 to March 8, 2027, at Messe Wieselburg in Wieselburg, Austria, brings together a diverse audience of direct marketing professionals, agricultural experts, viticulture specialists, gastronomy representatives, and consumers. It serves as a central meeting point for the entire direct farm marketing sector.

Exhibitors at AB HOF showcase a wide array of products and services, including milk and meat processing, fruit and wine processing, marketing and packaging solutions, and various accessories. Key exhibit sectors also cover fruit, vegetable, and viticulture cultivation and processing, beekeeping, cooling, storage, transport, and sales facilities. Additionally, the fair features providers of machinery, equipment, packaging solutions, and services, alongside a rich selection of farm products such as bread, cheese, meat, fruit juices, honey, jams, natural cosmetics, and handicraft products.

The event is further enhanced by a comprehensive program of concurrent activities designed to inform and engage attendees. These include production training courses, expert lectures on pressing direct marketing topics, and company presentations highlighting innovative ideas. The prestigious AB HOF Product Awards, celebrating its 30-year anniversary in 2025, are a significant highlight, alongside the Steirerabend, Genussakademie, workshops, and the "Young Pioneers - successful direct marketers" stage.