About this expo
Beautyworld Riyadh, formerly known as Beautyworld Saudi Arabia, stands as the leading and most influential beauty event in the Kingdom. It offers a crucial platform for international stakeholders to establish strategic partnerships, enhance business relationships, and grow their footprint within Saudi Arabia's rapidly expanding beauty sector. The event provides a direct pathway for suppliers of cosmetics, skincare, haircare, salon supplies, and fragrances to access the beauty and wellness markets across the Middle East.
The exhibition comprehensively showcases the entire beauty supply chain through dedicated product sectors. These include Hair, Nails & Salon Supplies; Cosmetics & Skincare; Machinery, Packaging & Raw Materials; Fragrance; and Personal Care & Hygiene. The event also specifically covers cosmetics, skincare, fragrance, packaging, and wellness products, ensuring a broad representation of the industry.
Beautyworld Riyadh attracts a wide professional audience, including distributors, manufacturers, hotel and spa developers, retailers, wholesalers, consultants, trainers, importers, exporters, cosmetologists, trade associations, government agencies, media, and beauty and hair professionals. Operators and staff from beauty salons, hairdressing salons, nail studios, hotels, spas, and the retail and wholesale trades, along with students of professional beauty academies, also attend. Exhibitors benefit from the event's role as a key meeting point for local and international brands to connect with investors, distributors, and industry leaders, supported by a 96% participant satisfaction rate and 90% intent to return.
Highlights
5 items- Held at Riyadh Front Exhibition & Conference Center
- Dates: June 21-23, 2027
- Organized by Messe Frankfurt Middle East GmbH
- Featured over 400 exhibitors (2025) and 17,700+ professionals (2025)
- AUMA listed
FAQ
4 questionsWhen and where does Beautyworld Riyadh take place?+
Beautyworld Riyadh is scheduled from June 21 to June 23, 2027, at the Riyadh Front Exhibition & Conference Center in Riyadh, Saudi Arabia. It is held annually.
Who organizes Beautyworld Riyadh?+
The event is organized by Messe Frankfurt Middle East GmbH, which operates a global sales network covering approximately 180 countries.
What industries and products are covered at Beautyworld Riyadh?+
The event covers the full beauty supply chain, including Hair, Nails & Salon Supplies; Cosmetics & Skincare; Machinery, Packaging & Raw Materials; Fragrance; and Personal Care & Hygiene. It also features cosmetics, skincare, fragrance, packaging, and wellness.
Who is the target audience for Beautyworld Riyadh, and how can I participate?+
The event is open to professionals, targeting distributors, manufacturers, hotel/spa developers, retailers, wholesalers, consultants, importers, exporters, cosmetologists, and beauty & hair professionals. Exhibitors can connect with investors, distributors, and industry leaders, with a reported 96% participant satisfaction rate.