About this expo
Beautyworld Tokyo is a leading annual trade fair dedicated to the beauty and spa industry in Japan. Hosted at Tokyo Big Sight East Hall 1-8, this event brings together professionals from across the sector to explore the latest trends and innovations. The fair covers a comprehensive range of exhibit sectors, including Cosmetics, Esthetic, Nail, Hair, Business Support, Diet & Health, Beauty Equipment, Beauty Drinks & Foods, Eyelash, and Spa & Wellness.
The event attracts a diverse professional audience, including salon owners, beauticians, hairdressers, nailists, estheticians, retailers, buyers, distributors, importers, manufacturers, and spa & wellness facility owners. It provides a vital platform for networking, sourcing, and business development within the Japanese beauty market.
In its 2024 edition, Beautyworld Tokyo welcomed 565 exhibitors and 63,466 visitors, underscoring its significance as a major industry gathering. The fair also features concurrent events such as the Main Stage, Room Seminar, Exhibitor Seminar, BWJ Academy, and Next Beauty Collective, offering additional learning and engagement opportunities.
Highlights
5 items- Attracted 565 exhibitors (2024)
- Welcomed 63,466 visitors (2024)
- AUMA listed event
- Held annually at Tokyo Big Sight East Hall 1-8
- Features concurrent events including Main Stage, Room Seminar, Exhibitor Seminar, BWJ Academy, and Next Beauty Collective
FAQ
4 questionsWhen and where does Beautyworld Tokyo 2027 take place?+
Beautyworld Tokyo 2027 is scheduled from May 17-19, 2027, at Tokyo Big Sight East Hall 1-8 in Tokyo, Japan.
Who is the organizer of Beautyworld Tokyo?+
The event is organized by Messe Frankfurt Japan Ltd.
What are the core exhibit sectors at Beautyworld Tokyo?+
The fair covers Cosmetics, Esthetic, Nail, Hair, Business Support, Diet & Health, Beauty Equipment, Beauty Drinks & Foods, Eyelash, and Spa & Wellness.
Who is the target audience for Beautyworld Tokyo, and how can one participate?+
Beautyworld Tokyo is open to professionals, including salon owners, beauticians, retailers, and manufacturers. The exhibitor application deadline for the 2027 edition is October 31, 2026.