About this expo
BIT - International Tourism Exchange serves as a significant international tourism fair and marketplace in Italy, dedicated to supporting the global tourism industry. Recognized as Italy's leading international tourism exchange, it brings together professionals from the worldwide travel sector. The event is comprehensively categorized under Tourism - Travel.
Exhibitors at the event showcase a diverse range of offerings across core sectors. These include Digital products, Leisure, Luxury travel, Sports, Wedding tourism, and Religious tourism, reflecting the broad scope of the international travel market.
The fair attracts a targeted audience comprising travel agents, tour operators, corporate travel planners, hospitality executives, and destination marketing professionals. It also welcomes diverse members from the MICA, incentive travel, and broader tourism industries, making it a key gathering for both professionals and the public.
Highlights
5 items- UFI Approved Event
- AUMA Listed Event
- Held annually in Milan, Italy
- Venue: Fiera Milano
- Open to Public & Professionals
FAQ
4 questionsWhen and where does BIT - International Tourism Exchange 2027 take place?+
The event is held from February 9 to February 11, 2027, at Fiera Milano in Milan, Italy.
Who organizes BIT - International Tourism Exchange?+
The event is organized by Fiera Milano S.p.A.
What industries and products are covered at BIT - International Tourism Exchange?+
The fair covers the Tourism - Travel category, featuring core exhibit sectors such as Digital products, Leisure, Luxury travel, Sports, Wedding tourism, and Religious tourism.
How can I attend or exhibit at BIT - International Tourism Exchange?+
BIT - International Tourism Exchange is open to both professionals and the public. The target audience includes travel agents, tour operators, corporate travel planners, hospitality executives, destination marketing professionals, MICA, incentive travel, and tourism industries.