About this expo
BTL, also known as Better Tourism Lisbon Travel Market, stands as Portugal's premier annual tourism event. Held at the Feira Internacional de Lisboa, it brings together a diverse community of destinations, companies, professionals, and the general public. The event is recognized as a vital meeting point for fostering business growth, disseminating the latest industry insights, and cultivating strategic alliances across the tourism landscape. It offers a unique platform for B2B networking, showcasing innovation, and facilitating partnership meetings, attracting buyers, investors, and media from around the globe.
Exhibitors at BTL represent a wide array of tourism segments, including BTL Cultural, BTL LAB – Innovation and Trends, BTL Wellness, BTL Employment & Training, BTL Weddings, BTL Village, BTL Religioso, BTL Meeting Industry, and BTL Enoturismo. The event's comprehensive target audience includes industry professionals, trade visitors, tourism enthusiasts, and influencers. Attendees comprise representatives from state government tourism departments, tour operators, travel agents, hotels, resorts, adventure tourism, airlines, car rentals, railways, coach operators, cruise lines, and providers of travel accessories and equipment. Portuguese and European travel agencies, tourism organizations, and destination clients also form a significant part of the visitor profile.
Highlights
5 items- UFI Approved and AUMA Listed
- Over 1,500 exhibitors (2026); 1,700 exhibitors (2026)
- Over 80,000 visitors (2026)
- Held at Feira Internacional de Lisboa in Lisbon, Portugal
- Features theme workshops, destination presentations, gourmet tastings, and networking events
FAQ
5 questionsWhen and where does it take place?+
BTL takes place from 2027-03-03 to 2027-03-07 at Feira Internacional de Lisboa in Lisbon, Portugal.
Who organizes it?+
The event is organized by FIL - Lisbon Exhibition & Convention Centre, in collaboration with Fundação AIP.
What industries and products are covered?+
The event covers various tourism sectors including BTL Cultural, BTL LAB – Innovation and Trends, BTL Wellness, BTL Employment & Training, BTL Weddings, BTL Village, BTL Religioso, BTL Meeting Industry, and BTL Enoturismo.
How can I attend or exhibit?+
Professionals and the public can register directly through the official website, btl.fil.pt. Online pre-registration is recommended. Exhibitors can leverage the event as a platform for B2B networking, innovation showcases, and partnership meetings.
What are the practical participation details?+
Tickets are available at www.tickets.fil.pt. For 2026, opening hours were: 25–26 February (10:00–19:00, professionals only), 27 February (10:00–17:00, professionals; 17:00–23:00, public), 28 February (12:00–23:00, public), and 1 March (12:00–20:00, public).