China Toy Expo

The China Toy Expo is an annual B2B trade exhibition dedicated to the toy and juvenile products industry. Organized by the China Toy and Juvenile Products Association (CTJPA), the event takes place from October 21 to October 23, 2026, at the SNIEC - Shanghai New International Expo Centre in Shanghai, China. It serves as a crucial platform for professionals to explore the latest trends and innovations in the toy market.

Exhibitors showcase a diverse array of products across numerous categories, including Art & Collectible Toys, Smart Toys, Educational Toys & Games, Baby & Infant Toys, Board Games & Card Games, and Pet Toys. Specialized areas like the Green Toys Pavilion, AI Smart-tech Toys Pavilion, and International Brands Pavilion (featuring LEGO, Mattel, Hasbro) highlight specific market segments. The expo offers exhibitors a unique opportunity to connect with independent brands and reliable supply chains, secure innovative products, and finalize their sourcing strategies for the upcoming year, supported by an exclusive Buyer Program and 365 days of business matching services.

The event attracts nearly 100,000 professional buyers (2026) from over 130 countries and regions, including global buyers, distributors, and sourcing professionals. Attendees can efficiently complete their 2027 sourcing layout and discover bestsellers. Concurrently, the China Toy Expo is held alongside China Kids Fair (CKE), China Licensing Expo (CLE), and China Preschool Expo (CPE), enhancing the overall experience with additional industry insights and networking opportunities through programs like the Cross-border Transition Summit.