About this expo
CULTIVATE (OFA) serves as the horticulture industry's signature annual gathering, bringing together professionals to discover trends, gain expert insights, and strengthen business connections. Organized by AmericanHort, this event is designed to enhance performance, accelerate growth, and prepare the green industry for the future. It is recognized as a vital platform for acquiring knowledge, unveiling new plant varieties and product innovations, and conducting business with both new and existing partners.
The event attracts a diverse professional audience, including growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers. Exhibitors showcase a wide array of new plant varieties, products, tools, technology, hard goods, equipment, and services, with dedicated zones for new innovations.
CULTIVATE provides exhibitors with opportunities to solidify vendor relationships, connect with new business partners, and promote their latest offerings to a targeted audience. Attendees benefit from educational sessions, hands-on workshops, and industry tours, making it an essential destination for anyone looking to advance their business and stay ahead in the dynamic horticulture sector.
Highlights
5 items- Annually held in Columbus, United States.
- AUMA listed.
- Over 10,016 attendees (2017) and nearly 700 exhibitors (2017).
- Features New Products Zone and New Varieties Zone.
- Concurrent programs include Educational sessions and Industry Production Tours.
FAQ
5 questionsWhen and where does CULTIVATE (OFA) take place?+
CULTIVATE (OFA) is held annually from July 10-13, 2027, at the Greater Columbus Convention Center in Columbus, United States.
Who organizes CULTIVATE (OFA)?+
The event is organized by AmericanHort, an organization founded on January 1, 2014, through the consolidation of the American Nursery and Landscape Association (ANLA) and OFA – The Association of Horticultural Professionals.
What industries and products are covered at CULTIVATE (OFA)?+
CULTIVATE (OFA) covers the entire horticulture industry, including breeders, growers, retailers, distributors, landscape professionals, and manufacturers. Exhibitors showcase new plant varieties, products, tools, technology, hard goods, equipment, plants, and services.
How can I attend or exhibit at CULTIVATE (OFA)?+
CULTIVATE (OFA) is open to professionals. Exhibitors can showcase products, services, and plants. Specific registration and participation details for Cultivate'26 included pre-registration from February 9-20 (2026) and general registration from March 10 (2026).
What are some practical participation details for CULTIVATE (OFA)?+
For Cultivate'25, an All-Access Pass was $349 (2025), and an Expo Only registration was $35 per AmericanHort member (2025). Children 16 and under receive complimentary entrance to the trade show (2026), while educational sessions, workshops, and tours require additional purchase for those age 16 and older (2026).