drupa

drupa is recognized as the world's leading platform for printing technology, providing a global stage for integrated printing technologies, automated production processes, and industrial applications. It serves as the global hotspot for the printing and packaging industry, with a strong focus on sustainability and digitalization. The 2028 event will highlight end-to-end solutions, automation, robotics, artificial intelligence, materials, and the circular economy. Key exhibit sectors for drupa 2028 include Print Production, Packaging Production & Paper Converting, Industrial Print Applications, Materials, Print Creative & Solution World, Automation, Robotics, Digitalization & AI, Sustainability & Regulations, and Services.

Exhibitors benefit from prominent positioning across the trade fair's online and offline channels, including on-site reach, mailings, app presence, and social media. The event is an effective marketing format, enabling companies to generate leads and close deals. drupa offers a unique platform for showcasing technological excellence and connected solutions, leveraging its global reach to impactfully present innovations. The official app also provides a matchmaking service for personalized suggestions.

The event attracts a diverse target audience, including print service providers, printers, packaging experts, manufacturers, IT experts, agencies, engineers, brand owners, designers, and creative professionals from the print and packaging sectors. Visitors in 2024 represented industrial sectors such as printing (53%), packaging (15%), publishing and media (2%), and food (2%). Key visitor responsibilities in 2024 included business/company/plant management (28%), research and development/design (25%), and sales/distribution (10%).