About this expo
EICMA MOTO, also known as the International Motorcycle and Accessories Exhibition, stands as the most significant global trade fair for the entire two-wheel sector. This annually occurring event, now in its 83rd edition, takes place in Milan, Italy, at the fieramilano (Rho) venue from November 5 to 8, 2026, with dedicated days for press and industry professionals on November 3 and 4, 2026.
The exhibition showcases a comprehensive range of products and services within the two-wheel industry, including motorcycles, e-bikes, scooters, and other powered two-wheelers. Core exhibit sectors also feature a wide array of accessories, parts, apparel, and safety gear, making it a complete overview of the market.
EICMA attracts a diverse target audience, from industry professionals such as motorcycle dealerships, R&D specialists, procurement managers, and marketing executives, to hundreds of thousands of fans and enthusiasts. Its dual B2B and B2C nature provides exhibitors with international visibility, measurable business opportunities, and a platform to engage with both decision-makers and the enthusiast community. The EICMA BUSINESS MEETING platform further facilitates networking and business development for participating companies.
Highlights
5 items- 83rd edition of the event
- AUMA listed
- Held at fieramilano (Rho), Milan, Italy
- 734 exhibitors and 2,024 brands (2025)
- 600,000 visitors (2025)
FAQ
5 questionsWhen and where does it take place?+
EICMA MOTO is scheduled from November 5 to 8, 2026, at fieramilano (Rho) in Milan, Italy. November 3 and 4, 2026, are reserved for press and industry professionals.
Who organizes it?+
The event is organized by EICMA (Esposizione internazionale del ciclo, motociclo, accessori S.p.A.).
What industries and products are covered?+
EICMA covers the entire two-wheel sector, including motorcycles, e-bikes, scooters, parts, apparel, accessories, and safety gear.
How can I attend or exhibit?+
The event is open to both the public and professionals. Trade visitors can register by completing a form and attaching specific documentation. Exhibitors can utilize the EICMA BUSINESS MEETING platform to connect with others and arrange B2B meetings.
Practical participation details.+
Tickets for EICMA 2026 are available exclusively via the official website, www.eicma.it. A launch promotion offers admission tickets for €15 instead of €20 until September 15, 2026, plus a €1.50 booking fee. On November 3 and 4, 2026, entry is restricted to individuals over 18 years of age.