About this expo
f.re.e is recognized as Germany's most active trade fair for travel and leisure, and Bavaria's largest event in this sector. It is also one of southern Germany's most popular consumer exhibitions. The event provides a comprehensive platform for inspiration, information, and equipment related to travel and leisure activities. Exhibitors showcase products and innovations across five core themed areas: Travel, Caravanning & Camping, Cycling, Water Sports, and Outdoor & Fitness.
The exhibition attracts a broad audience with high purchasing power, including both the general public and trade visitors. Exhibitors benefit from significant visibility, opportunities to forge relevant connections, and generate new business through networking, direct sales, and establishing long-term customer relationships. The event facilitates product presentations, interactive test areas, and public stage programs, supported by extensive advertising and press coverage.
The upcoming edition is scheduled from February 10–14, 2027, at the Neue Messe München. The previous f.re.e 2026 edition hosted over 900 exhibitors from 50 countries and welcomed more than 130,000 visitors, utilizing a gross exhibition space of 76,000 sqm. Concurrent events for 2027 include Münchner Auto Tage and IMOT, with a dedicated trade visitor day for the tourism industry on February 11, 2027.
Highlights
5 items- Germany's most active trade fair for travel and leisure
- UFI Approved and AUMA listed
- Over 900 exhibitors (2026) from 50 countries (2026) and more than 130,000 visitors (2026)
- Held annually at Neue Messe München in Munich, Germany
- Concurrent events for 2027 include Münchner Auto Tage and IMOT
FAQ
5 questionsWhen and where does f.re.e take place?+
f.re.e is scheduled from February 10–14, 2027, at the Neue Messe München in Munich, Germany.
Who organizes f.re.e?+
The event is organized by Messe München GmbH.
What industries and products are covered at f.re.e?+
The exhibition covers five main themed areas: Travel, Caravanning & Camping, Cycling, Water Sports, and Outdoor & Fitness.
How can I attend or exhibit at f.re.e?+
f.re.e is open to both the public and professionals. Prospective exhibitors can apply online as a main exhibitor.
What are the key deadlines for exhibitors and visitor information?+
Key application deadlines for exhibitors include early bird (February 18 to March 20, 2026), regular (from March 21, 2026), and main exhibitor application/stand allocation (from July 1, 2026). Co-exhibitor registration is ongoing until January 17, 2027. Information on visitor ticket prices will be available from December 2026.