About this expo
HOW - Hub of Warehouse serves as the leading international platform for New Generation Warehouse Systems and Intralogistics. Recognized as Türkiye's first comprehensive event dedicated to intralogistics and warehouse systems, it is also the only end-to-end intralogistics trade fair in the country directly focusing on warehouse solutions. This biennial event will take place from September 23-25, 2027, at the Istanbul Expo Center in Istanbul, Türkiye, organized by Hannover Fairs Turkey Fuarcilik.
Exhibitors at HOW have the opportunity to present their latest innovations across core sectors including Material Handling Technologies, Storage and Shelving Systems, Packaging Technologies for Warehouses, Software and Automation Solutions, Robot Technologies, Cold Chain, and AGV and AMR. The event facilitates direct engagement with professionals holding purchasing power from key industries such as e-commerce, automotive, retail, and manufacturing. It is designed to help exhibitors expand their global export reach, secure international distributorships, and grow their market share.
The trade fair attracts a target audience of professionals, industry leaders, international buyers, and C-level decision-makers involved in supply chain, internal logistics, software, and automated warehousing technologies. Visitors can explore a wide array of solutions and participate in educational content, including conferences and panel sessions. The 2025 edition featured 15 such sessions, with panels led by the Warehouse Management Association (DEPODER) addressing industry challenges.
Highlights
5 items- AUMA listed.
- Held at Istanbul Expo Center.
- 11,570 Visitors (2025) and 128 Exhibitors (2025).
- 20,000 m² Exhibition Area (2025).
- 15 Conferences, Panel Sessions (2025).
FAQ
4 questionsWhen and where does HOW - Hub of Warehouse 2027 take place?+
The event will be held from September 23-25, 2027, at the Istanbul Expo Center in Istanbul, Türkiye.
Who organizes HOW - Hub of Warehouse?+
It is organized by Hannover Fairs Turkey Fuarcilik A.Ş., which is the Turkish office of Deutsche Messe AG.
What industries and products are covered at HOW - Hub of Warehouse?+
The event focuses on New Generation Warehouse Systems and Intralogistics, covering Material Handling, Storage and Shelving, Packaging Technologies, Software and Automation, Warehouse Solutions, Robot Technologies, Cold Chain, AGV and AMR. It targets professionals from e-commerce, automotive, retail, manufacturing, supply chain, and internal logistics.
How can I attend or exhibit at HOW - Hub of Warehouse?+
The event is open to Professionals. The official website provides options for "Book Your Stand", "Exhibitor Registration", and "Visitor Registration".