About this expo
IAAPA Expo Europe is the premier annual trade fair for the European attractions industry, organized by the International Association of Amusement Parks and Attractions (IAAPA). The 2026 edition is set to take place from September 22-24, 2026, for the show floor, with education sessions running from September 21-25, 2026. This significant event will be hosted at ExCeL London, serving as a vital platform for industry professionals to connect and explore new developments.
The expo features a comprehensive range of products and services from 830+ exhibitors (2026), covering core exhibit sectors such as rides and attractions equipment, theme park and amusement park technology, water parks, food and beverage for attractions, entertainment technology, and facility management and operations. The 2026 edition introduces a new Food and Beverage zone, enhancing the offerings for attendees.
Targeting attractions industry professionals, exhibitors, qualified buyers, and media members, the event provides extensive networking and learning opportunities. The 2025 edition in Barcelona attracted 15,877 verified attendees and 11,477 qualified buyers from 9,370 buying companies. With 60+ education events (2026) and concurrent activities like the IAAPA Institute for Attractions Professionals and a Sustainability Day, IAAPA Expo Europe 2026 is a Certified Sustainable Event and AUMA-listed, underscoring its importance and commitment to industry standards.
Highlights
5 items- 830+ exhibitors (2026)
- 15,877 verified attendees (2025)
- 60+ education events (2026)
- Certified Sustainable Event status
- Held at ExCeL London, United Kingdom
FAQ
5 questionsWhen and where does IAAPA Expo Europe 2026 take place?+
IAAPA Expo Europe 2026 is scheduled for September 22-24, 2026 (show floor) at ExCeL London, One Western Gateway, Royal Victoria Dock, London E16 1XL, United Kingdom. Education sessions run from September 21-25, 2026.
Who organizes IAAPA Expo Europe?+
The event is organized by Euro Attractions Show AISBL/IAAPA Europe International Association of Amusement Parks, also known as IAAPA (International Association of Amusement Parks and Attractions). IAAPA is the global trade association for the attractions industry.
What industries and products are covered at the expo?+
The expo covers the European attractions industry, including rides and attractions equipment, theme park and amusement park technology, water parks, food and beverage for attractions, entertainment technology, and facility management and operations.
How can I attend or exhibit at IAAPA Expo Europe?+
Exhibitors and visitors can register through the official IAAPA website. The Connect+ mobile event app is available to facilitate networking.
What are some practical details for participation?+
The event is open to both professionals and the public. The 2026 edition features a new Food and Beverage zone. Concurrent events include the IAAPA Institute for Attractions Professionals (September 19-20), a Sustainability Day (September 21), a VIP Programme, a Hosted Buyer Programme, and a Water Park Forum.