ISM

ISM, held annually in Koeln, Germany, is globally acknowledged as the premier trade fair for the sweets and snacks sector. This event functions as a central hub where the international confectionery and snack industry converges, offering a comprehensive overview of market innovations and product developments. It is specifically designed for professionals seeking to engage with the latest trends and establish valuable business connections.

The exhibition floor features a wide array of products, encompassing chocolate and chocolate products, sugar confectionery, biscuits, and various snack categories including traditional, trend, and natural snacks. Beyond finished goods, ISM also highlights raw materials and ingredients, packaging materials and accessories for confectionery, as well as related segments like coffee, tea, specialty coffee, and ice cream. This broad scope ensures a complete representation of the industry's value chain.

ISM attracts a diverse target audience, primarily buyers from significant trade channels such as food retail, wholesale, drugstores, and out-of-home markets. The event facilitates networking and business opportunities, reinforced by concurrent activities like the ISM Award. In its 2024 edition, ISM hosted 1,427 exhibitors from 74 countries and welcomed 30,000 visitors from 168 countries, underscoring its international reach and importance. The upcoming edition is scheduled from January 31 to February 03, 2027.