ISS GUT!

ISS GUT! serves as a key trade fair platform in Eastern Germany, specifically targeting the growing out-of-home catering market. This biennial event showcases a comprehensive range of products, services, and current trends relevant to the catering and food industry. It is recognized as one of Germany's significant industry gatherings for professionals in hospitality, restaurant operations, and food craftsmanship, including butchers and bakers.

The exhibition features diverse offerings, from advanced kitchen technology and interior design solutions to specialized products for bakeries, pastry shops, and butcher shops. It also covers essential technological solutions like cash register systems, IT solutions, and communication technology, alongside innovations in takeaway and delivery services. A notable segment is the "Marketplace for Regional Products." Exhibitors benefit from a platform to present their full product and service range to a highly engaged audience, with 93% of visitors being professionals and 55% being top decision-makers in 2025.

The event attracts a professional audience including restaurateurs, hoteliers, community catering companies, food trade specialists, caterers, retailers, wholesalers, planners, and snack providers. These attendees, primarily from the new federal states of Germany, are motivated to explore products, make purchasing decisions, and invest in industry solutions.