About this expo
ITB Americas is the premier Pan-American B2B travel marketplace, designed as the B2B travel trade show for the entire American continent. It aims to be the first and only travel trade show covering North, Central, and South America, as well as the Caribbean. The inaugural edition will take place from November 10 to November 12, 2026, in Guadalajara, Mexico. This annual three-day B2B event is organized by Messe Berlin Americas.
The event targets senior decision-makers from across the travel industry, highly qualified international buyers, and leading travel brands. Specific buyer types include online travel agencies (OTAs), incentive travel agencies, travel advisors, international corporate travel managers, group travel organizers, FIT specialists, adventure travel organizers, and luxury travel specialists. ITB Americas offers a platform for business development, knowledge exchange, and industry leadership, supported by a Hosted Buyer Program and an exclusive Premier Buyer Network to generate measurable business opportunities.
A concurrent program, the ITB Americas Conference, will run alongside the exhibition. Discussions at the conference will cover topics shaping the future of travel, including artificial intelligence, distribution, destination competitiveness, aviation, sustainability, hospitality, luxury travel, and emerging technologies.
Highlights
5 items- Inaugural edition in 2026
- Held at Expo Guadalajara Exposiciones, Congresos y Convenciones
- AUMA listed
- Features the ITB Americas Conference
- Annual three-day B2B event
FAQ
5 questionsWhen and where will ITB Americas 2026 take place?+
ITB Americas 2026 will take place from November 10 to November 12, 2026, at Expo Guadalajara Exposiciones, Congresos y Convenciones in Guadalajara, Mexico.
Who organizes ITB Americas?+
ITB Americas is organized by Messe Berlin Americas. Vicente Salas Hesselbach is the Vice President & Managing Director Americas at Messe Berlin.
What industries and topics does ITB Americas cover?+
ITB Americas focuses on the B2B travel and tourism industry across the Americas. The concurrent conference covers topics such as artificial intelligence, distribution, destination competitiveness, aviation, sustainability, hospitality, luxury travel, and emerging technologies.
How can I participate in ITB Americas?+
Trade visitors can register to attend ITB Americas 2026 via `https://www.itb-americas.com`. The event also offers a platform for exhibitors, supported by a Hosted Buyer Program and a Premier Buyer Network.
What are the registration requirements for trade visitors?+
Registration on Swapcard for ITB Americas 2026 requires an email address, company name, and selection of attendance type (Trade Visitor or Student). Students are required to provide proof.