About this expo
ITB Asia is an annual three-day B2B trade show and convention dedicated to the travel industry, taking place from October 21 to 23, 2026. Organized by Messe Berlin Asia Pacific, this event is held at the Marina Bay Sands Expo and Convention Center in Singapore, Singapore, and is positioned as the leading gathering for the Asia Pacific travel trade industry. It is open exclusively to professionals.
The exhibition features a wide array of core exhibit sectors, including Adventure Travel, Business Travel, Corporate Travel, Cruise, Destination Marketing, Hotel, MICE, Muslim Travel, Resort, Travel Technology, and Wellness. This comprehensive scope ensures a diverse representation of the travel ecosystem.
ITB Asia targets key buyers from the MICE, Corporate, and Leisure sectors, facilitating valuable business connections. The event has a significant scale, with the 2023 edition hosting over 1,300 exhibitors from 80 countries and territories and attracting over 15,000 attendees. Concurrent events, MICE Show Asia and Travel Tech Asia, further enhance the offerings for participants.
Highlights
5 items- Held annually at the Marina Bay Sands Expo and Convention Center.
- AUMA listed.
- Over 1,300 exhibitors (2023) from 80 countries and territories.
- Over 15,000 attendees (2023).
- Concurrent events include MICE Show Asia and Travel Tech Asia.
FAQ
4 questionsWhen and where does ITB Asia take place?+
ITB Asia will be held from October 21 to 23, 2026, at the Marina Bay Sands Expo and Convention Center in Singapore, Singapore.
Who organizes ITB Asia?+
ITB Asia is organized by Messe Berlin Asia Pacific.
What industries and products are covered at ITB Asia?+
The event covers sectors such as Adventure Travel, Business Travel, Corporate Travel, Cruise, Destination Marketing, Hotel, MICE, Muslim Travel, Resort, Travel Technology, and Wellness.
How can I attend or exhibit at ITB Asia?+
ITB Asia is open to professionals and targets buyers from the MICE, Corporate, and Leisure sectors.