About this expo
ITB Berlin is a global gathering and a leading platform for the international travel and tourism industry, positioned as The World’s Leading Travel Trade Show® and the World's Leading B2B Travel Trade Show. The event facilitates international business, innovation, dialogue, and sustainable growth within the sector. It provides ideal conditions and services for success in the travel industry (2027).
Exhibitors at ITB Berlin gain significant visibility and a global brand presence, connecting with decision-makers, buyers, and potential partners from over 166 countries (2027). The show features core exhibit sectors including Adventure Travel, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, Travel Technology, Cruise, Health Tourism, MICE, Home of Luxury, and CULTURE LOUNGE. The target audience comprises trade visitors, senior buyers, decision-makers, and partners from various industries such as tour operators, booking engines, destinations, airlines, hotels, and car rental companies. The ITB Buyers Circle, sponsored by China, offers curated matchmaking opportunities.
Highlights
5 items- UFI Approved Event, AUMA Listed
- Hosted 5,800 exhibitors from over 170 countries and almost 100,000 visitors in 2025
- Takes place at Messe Berlin, Berlin, Germany
- Features concurrent programs including ITB Berlin Convention and ITB 360°
- Open to Public & Professionals, held once a year
FAQ
5 questionsWhen and where does ITB Berlin take place?+
ITB Berlin is held annually from 2027-03-16 to 2027-03-18 at Messe Berlin, Berlin, Germany.
Who organizes ITB Berlin?+
The event is organized by Messe Berlin GmbH.
What industries and products are covered at ITB Berlin?+
ITB Berlin covers sectors such as Adventure Travel, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, Travel Technology, Cruise, Health Tourism, MICE, Home of Luxury, and CULTURE LOUNGE.
How can I attend or exhibit at ITB Berlin?+
The exhibitor registration deadline for ITB Berlin is 1 September 2026. Trade visitor tickets will be available in the ticket shop from December 2026.
Are there specific registration details for co-exhibitors or public transport?+
Co-exhibitors for the VisitBritain stand can submit their registration by 14 September 2026. A public transport ticket (fare zones ABC) can be purchased at a reduced rate as an extra in the online ticket shop.