About this expo
The LAMMA Show is an annual farm machinery trade fair organized by AgriConnect, held at the National Exhibition Centre (The NEC) in Birmingham, United Kingdom, spanning 12 halls. The event connects farmers across various agricultural sectors with companies offering machinery, technology, and equipment. Visitor numbers grew from over 40,000 in 2024 to over 45,000 in 2026, while exhibitors increased from 702 in 2024 to over 800 in 2026.\n\nThe show covers eight sectors: Future in Farming, Beef & Dairy, Business Services, Forestry, Retail, LAMMA (agricultural machinery showcase), Croptec, and Low Carbon Agriculture. Two concurrent events run alongside the main exhibition: CropTec and the Low Carbon Agriculture Show. The program also features the LAMMA Innovation Awards and the Young British Farming Awards (2026).\n\nThe target audience consists of farmers, contractors, and agricultural professionals. In 2023, 63% of attendees were the main decision maker or influencer on-farm, 38% were farm business owners, and 12% were contractors. Arable farmers represented the largest farm type at 49% (2023). On the exhibitor side, 98% gathered new customer contacts and 77% either took orders on their stand or expected positive post-show business in 2023. Visitor tickets are free before 6 January 2026; after that date they are £5 + VAT online or £12 + VAT on the opening day (20 January). Students and visitors under 18 attend free.
Highlights
5 items- Held at the National Exhibition Centre (The NEC) in Birmingham, United Kingdom, across 12 halls
- Over 45,000 visitors and over 800 exhibitors in 2026; over 40,000 visitors and 702 exhibitors in 2024
- Eight exhibit sectors including Future in Farming, Croptec, Low Carbon Agriculture, and Beef & Dairy
- 98% of exhibitors gathered new customer contacts and 77% took orders or expected positive post-show business (2023)
- 63% of attendees were the main decision maker or influencer on-farm, and 49% were arable farmers (2023)
FAQ
5 questionsWhere is the LAMMA Show held?+
The LAMMA Show is held at the National Exhibition Centre (The NEC) in Birmingham, United Kingdom, across 12 halls.
Who organizes the LAMMA Show?+
The LAMMA Show is organized by AgriConnect.
What sectors does the LAMMA Show cover?+
The show covers eight sectors: Future in Farming, Beef & Dairy, Business Services, Forestry, Retail, LAMMA (agricultural machinery showcase), Croptec, and Low Carbon Agriculture.
How many visitors and exhibitors attended in 2026?+
In 2026, the event attracted over 45,000 visitors and over 800 exhibitors.
What are the ticket prices for visitors?+
Tickets are free before 6 January 2026. After that date, tickets are £5 + VAT online and £12 + VAT on the opening day (20 January). Students and visitors under 18 attend free.