About this expo
Licensing Expo is the premier global event for brand licensing, IP extension, and strategic brand collaborations, drawing professionals from across the industry. Positioned as the world's largest trade show in its category, it provides a vital platform for thousands of brands to connect and explore new opportunities. The event facilitates conversations that lead to innovative partnerships, transforming well-known names into new and impactful products and experiences.
The expo attracts a diverse professional audience, including licensors, licensees, retailers, manufacturers, and marketing professionals. Key attendees range from brand managers and agents to entertainment executives and product development managers. Past editions have seen significant participation, with over 12,500 attendees (2026) from 78 countries (2026), and more than 1,500 retailers (2026). Exhibitors include 410 companies (2026) showcasing over 5,000 brands (2026) across numerous product categories such as Animation, Fashion, Gaming, Sports, and TV, Film & Entertainment. The event is designed to accelerate networking and cement licensing partnerships.
Highlights
5 items- Held at the Mandalay Bay Convention Center in Las Vegas.
- Attracted over 12,500 attendees (2026) from 78 countries (2026).
- Featured 410 exhibiting companies (2026) representing over 5,000 brands (2026).
- AUMA listed.
- Concurrent events include the License Global Main Stage and the Opening Night Party.
FAQ
5 questionsWhen and where does Licensing Expo take place?+
Licensing Expo will be held from May 25-27, 2027, at the Mandalay Bay Convention Center in Las Vegas, NV. The venue address is 3950 Las Vegas Blvd S, Las Vegas, NV 89119. Official show hours are 9:00 am to 5:30 pm on May 25-26, 2027, and 9:00 am to 3:30 pm on May 27, 2027.
Who organizes Licensing Expo?+
Licensing Expo is organized by the Global Licensing Group at Informa Markets. Informa PLC is the parent company of Informa Markets.
What industries and products are covered at Licensing Expo?+
The event focuses on the Brand Licensing industry. Product categories showcased include Animation, Art & Design, Automotive, Celebrity, Colleges & Universities, Corporate Brands, Digital Influencers, Fashion, Food & Beverage, Gaming, Government, Health & Beauty, Household, Music, Non-Profit (Heritage), Publishing, Sports, Technology, Theme Parks & Live Events, Toys, Travel & Leisure, TV, Film & Entertainment, and Video Games & Apps.
How can I attend or exhibit at Licensing Expo?+
Registration for the 2027 event is not yet open, but interested parties can register their interest to be notified. Qualified retailers could attend for free in 2026. Exhibitors can utilize the Event Planner for networking and scheduling meetings to explore licensing partnerships.
What are the practical participation details for Licensing Expo?+
For the 2026 edition, ticket options included a Standard Pass for $60, with early bird pricing at $30. New options like the Explorer Pass and Networking Pass were also available. The Opening Night Party ticket cost $95 (2026). Advance registration is recommended to avoid delays and secure better pricing. The Online Meeting Platform facilitated 8,500 meetings (2025).