MIDO

MIDO | Milano Eyewear Show stands as a premier international trade show for the eyewear industry, consistently serving as a pivotal platform for business and trend-setting for over 50 years. This annual event, hosted in Milan, Italy, comprehensively represents the entire supply chain, from frame and lens manufacturers to machinery, raw materials, and accessories. The next edition is scheduled for February 6-8, 2027, at fieramilano (Rho).

The exhibition spans 7 pavilions and 8 distinct exhibition areas, including the Fashion District, Lenses, Design, Academy, FAiR EAST, Tech, and Start Up. It features a wide array of product categories such as lenses, machinery, frames, cases, materials, technologies, furniture, and components. Exhibitors range from large multinational corporations and well-known designers to small innovative companies and emerging start-ups.

The target audience comprises professional operators from the optic and eyewear sector, including opticians, optometrists, buyers, distributors, agents, designers, manufacturers, journalists, and suppliers. Past editions have demonstrated significant scale, with the 2026 event featuring over 1,200 exhibiting firms from more than 50 nations and attracting 42,000 visitors from over 160 countries. Concurrent programs include prestigious recognitions like the Best Store Award and the Sergio Cereda Design Award.