MOTORbeurs

MOTORbeurs Utrecht is recognized as the premier motorcycle event in the Netherlands, drawing motorcycle enthusiasts to discover the latest trends and prepare for the riding season. The exhibition showcases a comprehensive range of products and services, including new motorcycle models, apparel, accessories, travel opportunities, and cutting-edge technological innovations. It also features various clubs, creating a vibrant community hub for all attendees.

The event targets a broad audience, encompassing thousands of motorcycle enthusiasts from across the country, professionals from the motor industry, and a diverse demographic including youth and women. Past editions have demonstrated significant reach, with MOTORbeurs Utrecht 2025 attracting over 90,000 visitors and the 2026 edition hosting approximately 200 exhibitors. The growing interest in motorcycling in the Netherlands is evident, with the national motorcycle fleet increasing by 2.4 percent from December 2024 to December 2025, and the number of licensed riders growing by 20,145 by the end of 2025.

Organized annually by Royal Dutch Jaarbeurs, the event takes place from February 18 to February 21, 2027, at the Royal Dutch Jaarbeurs Exhibition & Convention Centre in Utrecht, Netherlands. Specific activities are held in Hall 7 and Hall 12. Core exhibit sectors include latest and used motorcycles, clothing, parts, services, training, and travel destinations, alongside a variety of concurrent programs such as the RIDERS Festival and Mini Trial.