About this expo
MUSIAD EXPO is recognized as a significant global cooperation platform, positioned at the core of world trade with a strong focus on industry, technology, innovation, production, and export. Held every two years, this event stands as one of Türkiye's and the region's most comprehensive multi-sector trade fairs, designed to unite industrialists, entrepreneurs, investors, and purchasing delegations under one roof. It effectively connects producers and leading brands with international buyers from diverse industries.
Exhibitors, including industrial companies, SMEs, technology start-ups, investors, public institutions, and NGOs, benefit from broad and cross-sector trade opportunities. The fair offers direct connections with international buyer delegations, high commercial conversion potential through B2B meetings, and a global access advantage due to Türkiye's strategic location. Participants can leverage a reliable business network and a strong brand ecosystem to enter new markets and drive export-focused growth.
The event attracts a wide visitor profile, encompassing domestic and international buyers, foreign trade delegations, academics, professional visitors, investors, and press representatives. The 2024 edition, for instance, hosted 72,000 visitors, featured over 500 foreign buyer delegations from 94 countries, and facilitated nearly 8,000 B2B meetings. Concurrent events in 2024 included the D8 Ambassadors Meeting, International Business Forum, and Foreign Missions Reception.
Highlights
5 items- UFI Approved Event
- Held at Tüyap Fair - Convention and Congress Center
- 72,000 visitors (2024)
- Over 500 foreign buyer delegations (2024)
- Facilitated 8,000 B2B meetings (2024)
FAQ
5 questionsWhen and where does MUSIAD take place?+
MUSIAD will be held from September 23 to September 26, 2026, at the Tüyap Fair - Convention and Congress Center in Istanbul, Türkiye. It occurs every two years.
Who organizes MUSIAD?+
MUSIAD is organized by Tüyap Fairs and Exhibitions Organization Inc.
What industries and products are covered at MUSIAD?+
The event covers a wide range of sectors including Industry and Production Technologies; Artificial Intelligence, IT and Software; Construction and Real Estate; Energy, Defense, Automotive; Food, Agriculture and Livestock; Health, Education and Services; Entrepreneurship and Start-up Ecosystem; and Investment and Finance Platforms.
How can I attend or exhibit at MUSIAD?+
Visitor registration and exhibitor registration options are available on the official website, https://www.musiadexpo.com/en/.
Who is the target audience for MUSIAD?+
The event is open to both the public and professionals. It targets industrial companies, SMEs, technology start-ups, investors, public institutions, NGOs, business world representatives, domestic and international buyers, foreign trade delegations, academics, professional visitors, and press and media representatives.