About this expo
The NAMM Show is an annual business-to-business trade event held at the Anaheim Convention Center, bringing together professionals from the global music products, pro audio, entertainment technology, and music education industries. Positioned as the world's largest music products trade show, it serves as a vital platform for strengthening the industry and promoting music-making. The event attracts a diverse international audience, including creators, artists, buyers, retailers, manufacturers, and media.
Exhibitors at the NAMM Show showcase a wide array of products, from guitars, keyboards, drums, and band instruments to pro audio equipment, live sound technology, software, and digital music. Specific categories include amplification, microphones, mixers, speakers, and various percussion accessories. The show also features immersive community showcases such as the Boutique Guitar Showcase, Entertainment Technology Showcase, and Synth Showcase, providing specialized platforms for innovation and networking.
For attendees, the NAMM Show offers extensive educational programming through NAMM U, TEC Tracks, and various summits, alongside numerous concurrent events like the NAMM TEC Awards and the Grand Rally for Music Education. Exhibitors benefit from measurable outcomes, qualified business leads, and significant media exposure, with 92% of exhibitors in 2026 reporting successful connections with their target audience. The event provides a unique opportunity for companies to engage with a global audience and discover new customers through its interactive app and curated showcase opportunities.
Highlights
5 items- Held annually at the Anaheim Convention Center
- AUMA listed
- Over 60,000 attendees (2026)
- Over 1,650 exhibitors (2026)
- Features concurrent events like NAMM U, TEC Tracks, and NAMM TEC Awards
FAQ
4 questionsWhen and where does it take place?+
The NAMM Show 2027 will be held from January 26-30, 2027, at the Anaheim Convention Center in Anaheim, United States. The main exhibition floors will be open from January 28-30, 2027.
Who organizes it?+
The event is organized by NAMM International Music Products Association, also known as NAMM (The National Association of Music Merchants), a non-profit association representing 15,000 global member companies and individual professionals (2023).
What industries and products are covered?+
The show covers the music, sound, and event technology communities, featuring products such as guitars, keyboards, drums, pro audio, live sound, DJ equipment, software, and various musical instruments and accessories.
How can I attend or exhibit?+
The NAMM Show is open to qualified professionals in the global music products, pro audio, entertainment technology, and related industries. Exhibitors can expect to generate qualified business leads, engage with a global audience, and gain media exposure.