About this expo
opti is an international trade show dedicated to optics and design, held annually at Messe München in Munich, Germany. It provides a crucial platform for the optical industry to kick off the year, showcasing the latest innovations, trends, and future technologies. The event attracts professionals from across the globe, fostering an environment for business development and knowledge exchange.
The exhibition covers the full spectrum of the optical industry, featuring product categories such as frames, lenses, contact lenses, diagnostics, IT solutions, shop fitting, and smart eyewear. In 2026, the event hosted 354 exhibitors, while 21,972 trade visitors attended. Exhibitors benefit from direct access to industry decision-makers and buyers, facilitating lead generation and the establishment of new business relationships. For instance, in 2025, 97% of exhibitors rated visitor quality as 'good to very good' regarding product interest.
The target audience includes optometrists, optical retailers, manufacturers, suppliers, ophthalmologists, opticians, and wholesalers. The event also draws young professionals, brands, start-ups, and visionaries. With dedicated areas like the opti FUTURE VISION HUB and opti DESIGN STAGE, alongside programs such as opti TOPICS and the opti FRAME STAR AWARD, opti offers comprehensive insights and networking opportunities for all participants.
Highlights
5 items- AUMA listed event.
- Held at Messe München in Munich, Germany.
- Attracted 354 exhibitors (2026) and 21,972 trade visitors (2026).
- Features dedicated areas including opti FUTURE VISION HUB and opti DESIGN STAGE.
- Includes concurrent programs like opti TOPICS, opti SPHEARE, and the opti FRAME STAR AWARD.
FAQ
5 questionsWhen and where does opti 2027 take place?+
opti 2027 will take place from January 29 to January 31, 2027, at Messe München in Munich, Germany.
Who organizes opti?+
opti is organized by GHM Gesellschaft für Handwerksmessen mbH.
What industries and products are covered at opti?+
opti covers the entire optical industry, including frames, contact lenses & accessories, diagnostics, refraction & surgery, IT, lenses, low vision, machines, services, shop fitting, smart eyewear, and workshop equipment.
How can I attend or exhibit at opti?+
opti is open to professionals. Exhibitors can register through the opti EXHIBITOR PORTAL within the GHM portal, which provides options for main and co-exhibitors, an interactive checklist, and booking options.
What are the practical participation details for exhibitors?+
Stand space allocation for exhibitors begins with timely registration. The opti EXHIBITOR PORTAL offers key documents and booking options for participation.