PACKAGING PREMIÈRE

PACKAGING PREMIÈRE is a specialized annual event held in Milan, Italy, focusing on the luxury packaging sector. Scheduled from May 18 to May 20, 2027, at the Allianz MiCo - Milano Convention Centre, this exhibition serves as a crucial platform for designers, manufacturers, and major international brands involved in luxury containers. The event emphasizes "the future of luxury packaging" and is co-located with PCD Milan, which also showcases packaging solutions for the luxury and beauty industries.

Exhibitors present a wide array of products and services, including raw materials, intermediate processing, finished products, complements, gaskets, and various packaging services. Specific product categories range from glass, plastic, tubes, caps, and jars to sustainable packaging solutions. The exhibition caters to diverse luxury sectors such as fashion, wine and spirits, high-end food, jewelry, cosmetics, and perfumery, highlighting themes like Craftsmanship, Technology, Creativity, Innovation, and Beauty trends. A dedicated "Beauty Hub" specifically addresses primary packaging for the beauty industry.

The target audience includes packaging creators, brand managers, graphic designers, marketers, and product developers seeking innovative solutions and insights into luxury packaging. Attendees can also benefit from concurrent programs such as the "Packaging Première Premium & Luxury Innovation Awards," a comprehensive "Talks" conference program held in spaces like the "Trend Hall" and "Future Stage," an "Art Gallery," and a "Discovery Zone" for start-ups and new projects. The event is open to professionals, with online pre-registration being mandatory and free of charge.