REAL ESTATE ARENA

REAL ESTATE ARENA is an annual B2B trade show dedicated to the real estate sector, taking place in Hannover, Germany, from June 9-10, 2027. Organized by Deutsche Messe AG, this event serves as a central meeting point for professionals across the entire real estate value chain. It targets a broad audience including real estate professionals, project developers, urban planners, investors, innovators, and urban developers, with a particular focus on small and medium-sized enterprises and B and C cities.

The exhibition covers a wide range of topics crucial to the industry's future. For 2027, key themes include Hotel, Sustainability, Logistics, Trade, Infrastructure, Economic development, Living, Digitization, Tourism, and Professionals. Previous editions, such as 2025, featured topics like Project development, Digital Real Estate, Location and neighborhood development, Future Real Estate, Skilled workers, Business development / location marketing, and Best practices, workshops. The event provides a platform for networking, knowledge exchange, and exploring new business opportunities.

With an expected 300 exhibitors and over 20,000 visitors for 2027, REAL ESTATE ARENA fosters significant industry engagement. Past editions recorded more than 300 participating companies (2025) and 6,000 visitors (2025). Attendees can benefit from matchmaking opportunities, speed dating, and various business networking formats. Concurrent programs enhance the experience, including the REAL Future Conference, the innovation hub blackprint (an integral part since 2025), and stages like the REA Women Hub, Surprise Stage, Arena Vision Stage, GdW-Bühne, and REAL Pitches on the Sunny Innovation Stage mentioned for 2026.