About this expo
Reed Gift Fairs Sydney 2027 is a leading annual trade-only wholesale buying event for the Australian gift, homewares, and lifestyle retail industry. Taking place from February 20 to February 23, 2027, at the ICC Sydney, Darling Harbour, this fair is positioned by its organizer as Australia's largest gathering of suppliers and retailers in the sector, offering access to a wide array of wholesale brands. It is considered the biggest week in retail for New South Wales.
The event occupies exhibition space across Levels 1 and 4 of ICC Sydney, providing a comprehensive platform for retail buyers, designers, and stylists from across Australia. Attendees include representatives from boutique gift and lifestyle stores, pharmacies, newsagents, post offices, department stores, online retailers, and major national retail chains. The fair is strategically timed to align with one of the two peak buying seasons in the Australian retail year.
Exhibitors showcase products across six main sectors: Gift and Lifestyle, Home and Decor, Fashion and Accessories, Kids and Family, Beauty and Wellness, and Garden and Outdoor Living. The Reed Gift Fairs portfolio attracts more than 20,000 buyers annually and features over 600 exhibitors (2026), with the Sydney Product Showroom alone presenting more than 2,000 collections and ranges (2026).
Highlights
5 items- Held at ICC Sydney, Darling Harbour
- AUMA listed
- Attracts more than 20,000 buyers annually (2026)
- Features more than 600 exhibitors (2026)
- Companion event: Reed Gift Fairs Melbourne (8 to 12 August 2026)
FAQ
5 questionsWhen and where does it take place?+
Reed Gift Fairs Sydney 2027 is held from February 20 to February 23, 2027, at the ICC Sydney, Darling Harbour, Sydney, Australia.
Who organizes it?+
The event is owned and operated by RX Australia, which is part of RX, the global events business of RELX.
What industries and products are covered?+
The fair covers the gift, homewares, and lifestyle retail sectors. Core exhibit sectors include Gift and Lifestyle, Home and Decor, Fashion and Accessories, Kids and Family, Beauty and Wellness, and Garden and Outdoor Living. Product categories range from homewares, furniture, and art to toys, jewellery, and health products.
How can I attend or exhibit?+
Attendance is trade-only, and visitors can register through the official website. Exhibitors can submit stand enquiries via the "Apply to Exhibit" form on the official website.
What are the opening hours for the 2027 edition?+
Opening hours are: Saturday, February 20, 9am to 6pm; Sunday, February 21, 9am to 6pm; Monday, February 22, 9am to 6pm; and Tuesday, February 23, 9am to 3pm. Registration closes at midday on the final day.