About this expo
SAHARA serves as a vital platform for agricultural development, fostering connections between professionals and investors and facilitating access to emerging markets and evolving technologies. As the specialized platform for agricultural production in the Middle East and North Africa region, the 38th Edition of SAHARA, taking place from 22-24 September 2026, offers a comprehensive overview of the sector.
Exhibitors at SAHARA gain the opportunity to engage with the untapped potential of new emerging markets. The event facilitates crucial business connections and promotes the rapid diffusion of new innovations and technologies. It provides a unique avenue for sales growth and exploring business opportunities by connecting with key decision-makers, market leaders, and local and regional distributors from Egypt and the broader region, ensuring access to essential supplies and advanced technologies.
The event targets a diverse audience of agricultural professionals and keen investors, including decision-makers, market leaders, and distributors from Egypt and the region. Specific attendees include agribusiness owners, farmers, entrepreneurs, and government officials, all seeking to advance agricultural practices and investments.
Highlights
5 items- 38th Edition of SAHARA
- AUMA listed event
- Held at EGYPT International Exhibition Center (EIEC) in Cairo, Egypt
- Co-located with "North Africa's premier biological solutions event"
- Organized by Informa Markets
FAQ
4 questionsWhen and where does it take place?+
SAHARA will be held from 22-24 September 2026 at the EGYPT International Exhibition Center (EIEC) in Cairo, Egypt.
Who organizes it?+
The event is organized by Informa Markets.
What industries and products are covered?+
The core exhibit sectors include Water Management, Greenhouses, Seeds & Nurseries, Fertilizers & Crop Production, Agri - Tech, Services, Post Harvest, Sustainable Agriculture, Agricultural Machinery, and Animal Health & Feed.
How can I attend or exhibit?+
SAHARA is open to the Public. Exhibitors can connect with decision-makers, market leaders, and distributors to explore business opportunities and facilitate sales growth.