About this expo
The China (Shenzhen) International Brand Underwear Fair (SIUF) is recognized as one of the world's largest and most influential professional brand underwear exhibitions. Held annually from March 25 to March 27, 2027, at the SZCEC - Shenzhen Convention & Exhibition Center in Shenzhen, China, this event serves as a comprehensive international business platform, facilitating brand promotion, cultural exchange, product display, trade, high-level discussions, market expansion, and business growth for the global underwear industry.
SIUF offers exhibitors a strategic opportunity to showcase their brand image, expand market reach, secure orders, and foster cooperation. The event is dedicated to providing efficient business matching services, connecting exhibitors with target buyers through various online and offline channels to facilitate successful partnerships. The professional audience includes underwear brands, manufacturers, distributors, agents, franchisees, retailers, e-commerce platforms, designers, media, and academic institutions.
The exhibition covers a broad spectrum of products and services, including underwear, bras, functional underwear, thermal underwear, homewear, pajamas, sports underwear, men's underwear, swimwear, beachwear, socks, fabrics, accessories, lace, machinery and equipment, and design. Concurrent programs enhance the event experience, featuring the Golden Dudou Award, China Underwear Industry Annual Awards Ceremony, China Underwear Culture Week, SIUF International Lingerie Supermodel Competition, and SIUF International Lingerie Trend Release.
Highlights
5 items- AUMA listed.
- Held at SZCEC - Shenzhen Convention & Exhibition Center.
- Featured over 800 exhibitors and attracted over 100,000 professional visitors (SIUF 2024).
- Exhibition area reached 82,000 square meters (SIUF 2024).
- Includes concurrent programs such as the Golden Dudou Award and SIUF International Lingerie Supermodel Competition.
FAQ
4 questionsWhen and where does SIUF take place?+
SIUF is held annually from March 25 to March 27, 2027, at the SZCEC - Shenzhen Convention & Exhibition Center in Shenzhen, China.
Who organizes SIUF?+
The event is organized by Tarsus (Shanghai) Exhibition Co., Ltd.
What industries and products are covered at SIUF?+
SIUF covers a wide range of products including underwear, bras, functional underwear, thermal underwear, homewear, pajamas, sports underwear, men's underwear, swimwear, beachwear, socks, fabrics, accessories, lace, machinery and equipment, and design.
How can I attend or exhibit at SIUF?+
SIUF is open to professionals, including underwear brands, manufacturers, distributors, agents, retailers, and designers. It provides a platform for exhibitors to display brand image, expand markets, and obtain orders.