About this expo
The Seoul International Sourcing Fair stands as South Korea's premier and most comprehensive B2B trade exhibition, dedicated to revitalizing transactions within the consumer goods and sales promotion industries. With a rich history spanning 30 years, this annual event serves as a crucial platform for global buyers seeking high-quality suppliers across East Asia. It is scheduled to take place from 2026-11-25 to 2026-11-27 at the COEX - Convention & Exhibition Center in Seoul, South Korea.
The exhibition showcases a diverse array of core exhibit sectors designed to meet varied buyer needs. These include GIFT (promotional items, office supplies, souvenirs), HOME. LIVING (kitchenware, bath products, pet products), BEAUTY. FASHION (cosmetics, fashion and sportswear), SMART (smart appliances, mobile supplies), DIGITAL. HEALTH (devices, bioproducts), FOOD (processed food, health functional food), and SOLUTION services (design, packaging, marketing, distribution).
The fair targets a broad audience of professional buyers, including MDs, distributors, corporate purchasing managers, and decision makers, alongside manufacturers and distributors of new consumer goods. Exhibitors benefit from dedicated programs such as "Seller-buyer business meetings for B2B product transaction," "Biz-matching," and "e-Sourcing." The event has a proven track record, attracting 15,147 Buyers in 2019 and reporting an impressive return on investment of 1,938% in the same year.
Highlights
5 items- UFI Approved Event
- Held at COEX - Convention & Exhibition Center, Seoul, South Korea
- Attracted 15,147 Buyers (2019)
- Reported ROI of 1,938% (2019)
- Features concurrent events: "Tokyo International Gift Show in Seoul 2026" and "Insight Seminar"
FAQ
5 questionsWhen and where does it take place?+
The Seoul International Sourcing Fair will be held from 2026-11-25 to 2026-11-27 at the COEX - Convention & Exhibition Center in Seoul, South Korea.
Who organizes it?+
The event is organized by Coex Co., Ltd.
What industries and products are covered?+
The fair covers a wide range of consumer goods and sales promotion sectors, including GIFT, HOME. LIVING, BEAUTY. FASHION, SMART, DIGITAL. HEALTH, FOOD, and SOLUTION services like Design, Packaging, Printing, Marketing, and Distribution.
How can I attend or exhibit?+
Participation options include Buyer Registration and Booth Participation. Visitors must complete online pre-registration with real-name passport verification.
What are the practical participation details for visitors?+
After online pre-registration and identity verification, an email confirmation or QR code is issued. On-site, visitors present their original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.