About this expo
Spielwarenmesse® stands as the world's foremost international toy fair, establishing itself as the most significant gathering for the global toy industry. This annual event functions as the largest B2B platform within the sector, providing a vital forum for professionals to connect and engage. Held at the Messezentrum in Nuremberg, Germany, the upcoming edition is scheduled from February 2 to February 6, 2027.
The exhibition showcases a comprehensive range of product groups, including Lifestyle Products, Dolls, Soft Toys, Baby and Infant Articles, Wooden Toys, and toys made from Sustainable Material. Attendees can also explore School Articles, Stationery, Creative Design, Technical Toys, Educational Toys, Action Toys, and Electronic Toys. Exhibitors leverage this platform to expand their professional networks and access new markets.
The target audience encompasses trade visitors, manufacturers, retailers, and creators from the international toy industry. For specialized segments like the International Game Inventors Convention, the audience extends to game designers, publishers, editors, and specialist journalists and bloggers. The event is organized by Spielwarenmesse eG, a global trade fair organizer and marketing service provider based in Nuremberg.
Highlights
4 items- Held annually at Messezentrum Nuremberg, featuring 16 exhibition halls and 180,000 m² gross indoor space.
- Recognized as AUMA-listed.
- Includes concurrent events such as ToyAward, Spielwarenmesse Digital, and the International Game Inventors Convention.
- Open exclusively to professionals in the toy industry.
FAQ
5 questionsWhen and where does Spielwarenmesse® 2027 take place?+
Spielwarenmesse® takes place from February 2 to February 6, 2027, at Messezentrum in Nuremberg, Germany.
Who organizes Spielwarenmesse®?+
The event is organized by Spielwarenmesse eG, a trade fair organizer and marketing service provider for the toy industry.
What industries and products are covered at Spielwarenmesse®?+
The event covers the international toy industry, showcasing product groups such as Lifestyle Products, Dolls, Soft Toys, Baby and Infant Articles, Wooden Toys, Sustainable Material Toys, School Articles, Stationery, Creative Design, Technical Toys, Educational Toys, Action Toys, and Electronic Toys.
How can I attend or exhibit at Spielwarenmesse®?+
Information on registration and prices is available for exhibitors. Visitor tickets are also available for purchase.
Are there specific registration details for concurrent events?+
For game designers interested in the International Game Inventors Convention, registration opens in June, with a deadline of December 15, 2026. Terms of registration for the 2027 event are available for download.