Tour Salon

Tour Salon is an annual trade fair dedicated to regions and tourist products, serving as a significant event for both travel enthusiasts and tourism industry professionals. Positioned as a unique platform for inspiration, it helps thousands of visitors discover destinations for weekend getaways and holiday trips. The upcoming 2026 edition will particularly highlight the diverse attractions and charms of Poland.

The exhibition provides a robust platform for building brands and promoting a wide array of destinations, including vibrant cities, fascinating regions, and active tourism offerings. Core exhibit sectors encompass thematic zones such as bike parks, nature-focused tourism, historical and cultural stations, enotourism, culinary trails, and premium travel experiences. In 2026, approximately 150 exhibitors from countries like Poland, Madagascar, Finland, Germany, Czech Republic, Croatia, and Italy are expected to showcase their offerings across over 17,000 m² of exhibition space.

Tour Salon attracts a broad audience, from individuals seeking budget-friendly weekend trips to those planning extensive holiday adventures. Visitors are keen on both organized tours and independent travel inspiration, looking for tailor-made journeys filled with memorable experiences. The event also serves as a crucial meeting point for passionate travelers and professionals within the tourism industry, fostering connections and facilitating business opportunities. Concurrent events like Caravans Salon Poland, the Śladami Marzeń Travel Festival, and the Tup Tup Family Travel Festival further enrich the experience, alongside workshops, presentations, and meetings with notable travelers such as Dawid Andres, Krzysztof Wielicki, and Michał Cessanis (2025).