Toy Fair

Toy Fair serves as a prestigious international expo and the central marketplace where the business of play is conducted for the global toy community. This trade-only event is scheduled to take place from February 20 to February 23, 2027, at the Jacob K. Javits Center in New York City. It is produced by The Toy Association, Inc., a not-for-profit trade association representing businesses involved in creating and delivering toys and youth entertainment products.

The event showcases an extensive range of products, including action figures, dolls, games, puzzles, construction toys, arts and creative activities, earth-friendly products, bicycles, ride-ons, radio-controlled vehicles, infant and preschool toys, cars, trucks, trains, puppets, plush, computer software, video games, playground equipment, and seasonal items like Halloween and Christmas decorations. Specialized pavilions are dedicated to categories such as designer art toys, licensed products, and specific regions like China and India.

Toy Fair attracts a professional audience of buyers, retailers, manufacturers, inventors, licensors, media professionals, and executives. Exhibitors gain the opportunity to discover thousands of new products, debuts, and innovations, offering an early look at upcoming trends. The event facilitates valuable connections and relationships within the industry. Concurrent programs include Toy Fair University sessions led by industry experts on trends, retail strategy, and licensing, alongside Toy Awards ceremonies.