About this expo
The World Olive Oil Exhibition (WOOE) stands as the definitive international trade fair for olive oil, aiming to promote the commercialization of significant volumes of olive oil, whether bottled or in bulk. This annual event brings together key players from across the sector, fostering knowledge exchange, driving innovation, and creating valuable business opportunities. It is organized by Pomona Keepers, S.L., a company specializing in the design and production of international fairs focused on wine, olive oil, natural ingredients, and rural sectors.
WOOE provides a dynamic business platform for producers, brokers, agents, and buyers from around the world. It also caters to organizations and companies whose services support and advance the commercialization and trade of olive oils. The professional fair attracts a diverse target audience including producers, buyers, chefs, the HORECA sector, distributors, and brokers, drawing professionals from 47 different countries.
Held at IFEMA - Feria de Madrid in Madrid, Spain, the exhibition offers a unique opportunity for participants to open new markets and to effectively promote and publicize the quality and diversity of olive oils. The event is open exclusively to professionals, ensuring a focused and productive environment for all attendees.
Highlights
5 items- Held annually at IFEMA - Feria de Madrid, Madrid, Spain
- AUMA listed
- UFI approved: No
- Attracts professionals from 47 different countries
- Past concurrent activities included a Conference program (2026), a Tasting Program (2026), The Olive Tree Corner, WOOE AWARDS FOR EXCELLENCE, and an OLIVE OIL TASTING COURSE
FAQ
4 questionsWhen and where does the WOOE take place?+
The World Olive Oil Exhibition (WOOE) is held annually from March 10-11, 2027, at IFEMA - Feria de Madrid in Madrid, Spain.
Who organizes the World Olive Oil Exhibition?+
The WOOE is organized by Pomona Keepers, S.L., an entity specializing in international fairs and events related to the wine, olive oil, natural ingredients, and rural sectors.
What industries and products are covered at WOOE?+
The exhibition focuses on the olive oil sector, promoting the commercialization of large volumes of olive oil, including various olive oil supplements.
Who is the target audience for WOOE and how can I participate?+
WOOE is open to professionals and targets producers, buyers, chefs, the HORECA sector, distributors, and brokers. It serves as a business stage for producers, brokers, agents, and buyers from around the world, as well as companies facilitating olive oil trade.