WTM Latin America

WTM Latin America is recognized as the leading business-to-business (B2B) event for the Latin American travel industry. Held annually in Sao Paulo, Brazil, at the Expo Center Norte from April 13-15, 2027, its core mission is to bring the world to Latin America and promote Latin America to the world, fostering an environment where travel professionals can negotiate and conclude business deals.

The event features exhibitors from diverse sectors including tourist boards, hotels, transportation, cruises, luxury products, travel and technology companies, destinations, hotel groups, tour operators, airlines, and event services suppliers. The show floor is strategically organized by geographical regions such as Brazil, Latin America, North America, Europe, Africa & Middle East, and Asia & Pacific, alongside specific sectors like Travel Technology, Tour Operators, Car Rentals, and Hotels. Product groups encompass accommodations, air travel, airport service, bus tours, cruises, event management, hotel services, spa vacation, tours, travel insurance, travel reservation systems, travel services, and vacation.

WTM Latin America targets a global audience of travel professionals, including hoteliers, airline representatives, destination marketers, event service providers, tour operators, travel tech suppliers, travel managers, and various buyer types such as WTM Buyers' Club members, Hosted Buyers, and digital influencers. Exhibitors benefit from opportunities to generate new sales leads, meet pre-qualified buyers with direct purchasing responsibility, network with new and existing contacts, strengthen business relationships, and enhance brand visibility. The event provides tools like WTMLAT Meet, Speed Networking sessions, and a Smart Event Package (Lead Manager App, Colleqt QR Code, Exhibitor Dashboard) to optimize engagement and performance.