34th China (Shenzhen) International Gifts and Home Products Fair to Put Cultural-Creative and IP Products Centre Stage

RX says the 34th China (Shenzhen) International Gifts and Home Products Fair will span 300,000 sqm, bring together 4,500 suppliers, showcase more than one million new products and welcome an expected 300,000-plus professional buyers. Original design and cultural creativity are to take centre stage, with stationery, lifestyle accessories, collectibles, blind boxes and figurines connecting buyers directly with brands, designers and manufacturers. The fair also covers China’s growing IP ecosystem, from entertainment and gaming IP to museum merchandise, trendy collectibles and designs inspired by intangible cultural heritage. The organiser cites a figure of 78.8% of young Chinese consumers having purchased cultural and creative products.