73rd PGA Show Showcases Golf's Momentum, Innovation and Global Community as Industry Launches Strong

The 73rd PGA Show ran 20 to 23 January 2026 at the Orange County Convention Center in Orlando, its 40th consecutive year at the venue, and closed with more than 34,000 industry professionals from 90 countries and all 50 US states. The floor held 1,195 participating brands, including nearly 400 first-time exhibitors, across 1.1 million square feet, the largest footprint since 2009 and a 16-year high. More than 1,300 VIP buyers attended, representing 910 facilities with 975 million US dollars in purchasing power and 2.4 billion dollars of retail sales potential, alongside more than 8,200 PGA of America, LPGA and international PGA professionals. Equipment launches included the Ping G440 K driver, Titleist Bob Vokey SM11 wedges, Cobra 3DMP irons, PXG GEN8 irons, Bridgestone Tour B balls, the Shot Scope LM1 launch monitor, the Uneekor AI Trainer and Nike Golf's Air Max 95 G shoe, while Ayr Support, Tee Box Caddie and Pinned Golf took the New Product Zone awards. Education comprised more than 80 core sessions plus over 50 complimentary floor presentations, and Demo Day was held on 20 January at Orange County National Golf Center. PGA Show Vice President Marc Simon said golf is healthy and the business is strong.