Anuga Select Ibérica to Host BICA, the New Benchmark Event for Bakery, Pastry and Ice Cream Artisans

The first edition of Anuga Select Ibérica, to be held in Madrid from February 16 to 18, 2027, will integrate Bakery and Ice Cream Attraction (BICA), a new themed salon aimed at artisan bakery, pastry and ice cream professionals. Promoted by Koelnmesse and IFEMA MADRID, organizers of the Anuga brand, BICA is born as a specialized space within the fair with the goal of strengthening the visibility, business and international projection of these sectors in a global context. 'Our goal is to position BICA as the benchmark salon in southern Europe for these sectors', explains María José Sánchez, director of Anuga Select Ibérica. The team has set up BICA's organizing committee, made up of the leading business figures and associations of the sectors involved, with the strategic collaboration of Grupo Vilbo - Books For Chefs. Tasting and contact with prestigious chefs will be one of the pillars of activity, with live tastings, guided samplings and practical workshops, and the salon will host each sector's most important competitions — always backed by the country's most relevant professional associations — such as Spain's Best Artisan Bonbon, the National Bakery Championship, the Ice Cream of the Year 2027 and the distinction of the best national ice cream parlors. Unlike other food events where bakery, pastry and ice cream tend to play a secondary role, BICA aspires to make them the undisputed protagonists. Alongside BICA, Anuga Select Ibérica will complete the event with salons including Meat Attraction, Hot Beverages, Beverages, Organic, Fine Food, Dairy, Auxiliary Industry, and Chilled, Fresh and Frozen.