Navarra Named Guest Region at B-Travel 2026 Tourism Fair in Barcelona

The Foral Community of Navarra will be the guest autonomous community at B-Travel 2026, the professional tourism trade fair organised by Fira de Barcelona, scheduled for 20-22 March at the Montjuïc venue. Under the slogan Care for Our Secret, Navarra will showcase its model of sustainable, non-mass and conscious tourism, emphasising that 33% of its territory is protected. Key highlights include a digital trip-planning platform, regulations on itinerant tourism for campervans, and the EKLIPSE project for observing the total solar eclipse on 12 August from Starlight-certified dark-sky areas. More than 100 exhibitors will participate, including virtually all Spanish autonomous communities plus international destinations such as China, Croatia, France, Portugal, the Dominican Republic and Uzbekistan as guest country. B-Travel 2026 promotes the concept of travelling well — connecting with authentic destinations, gastronomy and specialised experiences.