B-Travel 2026 Barcelona showcases responsible tourism with Uzbekistan as guest country

B-Travel, the tourism trade show of Fira de Barcelona, will take place March 20-22 at Palacio 8 in Montjuic under the theme Biajar, meaning responsible travel. The show will bring together more than 100 national and international exhibitors, with nearly all Spanish autonomous communities represented. Navarra is the invited region, showcasing its sustainability-focused tourism model. Uzbekistan is the invited country, presenting its natural heritage and millennial cultural and architectural legacy. International exhibitors include destinations from Croatia, China, Egypt, France, Iceland, Indonesia and Portugal, plus around 40 specialised agencies. Activities include a gastronomy zone featuring sustainable and local produce, a DJ afternoon session, family activities for children, professional forums and a B Travel Passport gamification challenge with prizes worth 5,000 euros.