Cocentaina Presents 6th Annual Fira de Tots Sants Congress as Professional Forum for Urban Trade Fairs
The City Council of Cocentaina has presented the 6th Annual Congress of the Fira de Tots Sants, to be held on June 3 at the Casa de la Joventut, dedicated this year to trade fairs held in public streets. Organized by the municipal fair department, the event adopts a condensed single-day format with lectures, a round table and workshops. The program is structured around three areas: the socioeconomic revitalization of the territory, the organization and logistics of events in public spaces, and the role of communication, artificial intelligence and data in the future planning of fairs. The round table will feature representatives of leading fairs from the Valencia region, including PROAVA, the Fira del Motor de Gandia, the Fira del Camp d'Elx and the Fira de Tots Sants itself. The congress has a planned capacity of 75 participants, mostly municipal technical staff, councilors, mayors and companies from the fair industry. Mayor Rubén Muñoz highlighted that the forum will help reflect on where fairs should head in a context marked by new technologies such as artificial intelligence, which can provide valuable data on the needs of visitors and exhibitors.