Coffee Takes Center Stage at Gastrónoma with the Debut of Coffee Hub

Gastrónoma 2026, to be held from October 26 to 28 at Feria Valencia, is launching Coffee Hub, a new space dedicated to the world of coffee. The initiative is run in collaboration with BEAT, led by Virginia Pérez and Lucio Alva, and with the Serratella firm, whose CEO is Rafa Llácer. The fair's director, Alejandro Roda, stressed that coffee deserves its own space within the major gastronomic showcase. The Coffee Hub program will include the Barista Championship, technical talks and demonstrations, as well as the Coffee Shop Experience, a format designed to bring specialty coffee culture closer to visitors. With this move, the Valencian fair broadens its content offering and strengthens its role as a benchmark event for the hospitality and gastronomy sectors. The event is supported by institutions such as Turisme Comunitat Valenciana, with CaixaBank as its official bank.