The promotional gift sector calls its big annual gathering for 12-14 January at PMG PROMOGIFT 2027

The International Promotional Gift Show, PMG PROMOGIFT, will hold its nineteenth edition from Tuesday 12 to Thursday 14 January 2027 in Hall 14 of IFEMA MADRID, reaffirming its position as the sector's main commercial meeting point in southern Europe and once again opening the industry's trade fair calendar. Organised by IFEMA MADRID, the show will again have the backing of AIMFAP, the Association of Importers, Wholesalers and Manufacturers of Promotional Items, and FYVAR, the Association of Manufacturers and Sellers of Advertising and Promotional Items — bodies representing an industry with an annual turnover of around 1.8 billion euros. The fair will bring together the entire object-based advertising (PTO) sector: manufacturers, distributors and importers of promotional and advertising gifts, with offerings spanning promotional textiles, tech gadgets and sustainable items, alongside corporate merchandising, personalisation and printing solutions. The latest edition set a participation record with close to 7,900 professionals from 5,400 companies, 12.86% more than the previous year, and gathered over 160 exhibiting companies from 12 countries, consolidating the show's international reach and its capacity to attract the sector's main players in a business- and networking-oriented environment.