EMECA gives IFEMA MADRID its 2026 BELA Award for PRIVEL, Europe's best trade fair launch

EMECA, the European Association of Major Exhibition Centres, has given IFEMA MADRID the EMECA BELA Award 2026 for its PRIVEL project. The prize recognises the best professional trade fair launch in Europe, and the association cited the innovative character of the private label fair and the commercial appeal of the sector it serves. PRIVEL is the first Spanish trade fair dedicated to the private label industry.