Feria Valencia Will Gather More Than 20,000 Attendees at OWN, Spain's Largest Video Game and Digital Culture Festival

Feria Valencia will once again place itself at the center of the video game and digital culture industry with Open World Now (OWN) 2026, Spain's largest video game, esports and digital culture festival, from July 3 to 5. The event is backed by the City Council through València Innovation Capital, within its València Game City strategy, an initiative working to consolidate the city as one of Europe's main hubs for the video game industry, immersive technologies and digital talent. Councilor Paula Llobet highlighted that this edition is expected to surpass last year's figures, with estimated attendance growth of between 10% and 20%: the gathering will bring together more than 20,000 unique attendees and generate over 50,000 visits across its three days. One of the main highlights will be the LAN Party, reaching its largest dimension since the pandemic with close to 2,000 participants, 15% more than the previous edition — making the festival one of the few European events maintaining and expanding this emblematic in-person format. Novelties include Nintendo with an official 200-square-meter space, PlayStation with its own gaming zone and Ubisoft participating in Valencia for the first time, alongside Riot Games and Supercell. More than 20 projects promoted through València Game City will take part in a space dedicated to local talent, and the festival will also host the Joc&Rol Tour, the Comic Fair's board and role-playing games space, in Hall 1. Participants will come from all over Spain and more than a dozen countries.