FIMMA + Maderalia Launches Its Most Ambitious International Buyers Plan

FIMMA + Maderalia, the great international event for technology, machinery and solutions for the wood, furniture and contract industry, has launched the most ambitious International Buyers Plan in its history ahead of its next edition, to be held November 10-13, 2026 at Feria Valencia. The biennial has tripled the budget allocated to its buyers program with the aim of attracting nearly five hundred VIP buyers from priority markets: European Union countries with high prescription capacity and emerging markets in the Maghreb and Latin America, where demand for innovative solutions in wood, habitat and industrialized construction is growing notably. The program is built around a careful selection of high-level professional profiles — importers, distributors, specifiers, architects and purchasing managers — with personalized B2B meeting agendas, guided tours of the fair and networking activities designed to maximize commercial returns. The initiative is driven by Feria Valencia and developed in collaboration with sector bodies ARVET and FEVAMA, with institutional support from the Generalitat Valenciana through Ivace+i Internacional and ICEX. The fair's value proposition lies in integrating the entire value chain in a single event: advanced machinery and technology alongside wood, boards, hardware, surfaces, flooring and industrialized construction solutions.