FINE 7th edition brings wine tourism professionals from 21 countries to Valladolid

FINE, the International Wine Tourism Trade Fair, will hold its seventh edition on 3–4 March at Feria de Valladolid, with professionals from 21 countries. A total of 140 wineries, hotels and wine routes from Spain, Portugal, Italy and Slovenia will present their proposals to 93 specialised tour operators and travel agencies, with over 2,000 pre-arranged meetings. The main markets are Spain and the United States, followed by Brazil and Portugal. The 2026 edition introduces olive oil tourism as new content, complementing wine tourism naturally. Castilla y León leads Spain in wine tourism with 9 of the country's 37 certified Wine Routes, welcoming 624,460 visitors in 2024 (+3.8%). FINE expanded internationally with the launch of FINE Italy last autumn. The keynote will be delivered by Professor Gergely Szolnoki of Hochschule Geisenheim (Germany) on wine tourism as a strategic engine for destination building.